Of course we are all aware of how much advertising we’re exposed to so it’s little wonder that, from an early age, we develop an insecurity about whether we have the right stuff, the best stuff, the stuff we need, stuff as good as the neighbor. Our belongings give us a sense of security (or not) that we are one of the crowd and on the right path. We often perceive we need material objects based on a sense of lack when in fact, we live in a land of plenty surrounded by great abundance. Most of us are very comfortable, but bombarded by suggestions to the contrary, we struggle with believing that we have everything we need.
I have had success by putting a moratorium on exposing myself to advertising that wants to convince me that one more yoga top or a new couch would change my life for the better and win me new friends. When I worked downtown, I would often wander through the stores looking at the latest trends and wanting all the time. I’ve stopped doing that. I silence the commercials on TV. I cancel mail order magazines when they arrive. Simply put, I’ve stopped exposing myself to advertising clutter.
A daily gratitude practice also helps. Reminding yourself each day that you already have much to be thankful for is an important weapon in the battle against media manipulation. This allows you more freedom to think for yourself. It helps you let go of old stories that no longer serve you. Embracing abundance opens up more space in your life and offers you the options of hanging on to material possessions or letting some of it go. This momentum will serve you well.